Implementing A Partner Marketing Strategy in 2023 | Alex Poulos - CMO at Crossbeam

If you ask marketing, sales, and customer success leaders what metrics they’re tracking…

Everyone will tell you something different.

But 2023 is a whole different ballgame.

In this video, Alex Poulus, CMO of Crossbeam, shares his take on why partner marketing is going to play a huge role in 2023. And how marketers should prepare.

He and Alina, Co-Founder and Co-CEO of Chili Piper, talk about:
The one metric that all departments should measure
The surprising role empathy plays in marketing
The #1 thing marketers should focus on in a bear economy
Turning customers into advocates
And so much more

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A bit about Chili Piper:
Chili Piper is the most advanced routing and scheduling software for B2B revenue teams.
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

A bit about Alina Vandenberghe:
Started her own company before high school. Sold lipstick and my tech skills. Decided to get a master's in computer science because make-up was a low-margin business.

Went on to create the first mobile products with millions of users for Thomson Reuters, Bloomberg, and Pearson. Some of them went to be keynoted on stage by Steve Jobs.

Founded Chili Piper in 2016 to boost buyer engagement for cool companies like Spotify, Airbnb, Snapchat, Shopify, and thousands of others.

You can find Alina on LinkedIn:   / alinav  
Instagram:   / alinutzav  
TikTok:   / alinutzavdb  

A bit about Alex Poulos:

An engineer turned marketer, Alex Poulos is currently the CMO of Crossbeam, where he helps businesses find overlapping customers and prospects with their partners, while keeping the rest of their data private and secure.

You can find Alex on LinkedIn:   / poulos  

Video Chapters:
0:00 - Intro
0:24 - What’s the secret to being a CMO that drives the results the board needs to see?
1:26 - The one metric all departments should measure
2:54 - The most important thing for CMOs today
4:13 - What marketers need to double-down on in 2023
8:58 - 2023-specific metrics to focus on
10:04 - Winning with partner marketing