How to Make ChatGPT 100x Better at Writing Your Website Content

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Tried using ChatGPT to write your website but got bland, generic copy that doesn’t sound like you or convert? You’re not alone, but it’s not your fault.
In this video, I walk you through the exact 5-step system I use to turn ChatGPT into a conversion-focused copywriter trained specifically on your business, your clients, and what actually works.
If you want a website that finally sells your services for you. This is how you get there.

👉Prompt 1:
"I want you to analyze my audience using my business data dump document for context. Then, go out and research real message boards, review sites, and forums where my ideal customers spend time.

Your goal is to find the exact words they use to describe:

Their problems and frustrations

What they want most

What they’ve already tried that didn’t work

Write down their actual quotes — not summaries, not your interpretation — their real words.

Then, organize everything into clear categories:

Pain points

Symptoms (how those problems show up day-to-day)

Dream outcomes

Failed solutions they’ve already tried

How they make buying decisions

Highlight any patterns or phrases that come up repeatedly. If multiple people say the same thing, call that out — that’s gold for messaging.

Keep everything based on real research and direct quotes."

👉Prompt 2:
"I want you to analyze the top companies in my [INSERT NICHE] niche nationwide — not just local competitors, but the biggest players who are dominating the industry. These businesses have already tested and optimized their websites, so I want to learn from what’s clearly working.

Go through their websites page by page and organize your findings into a document. For each major page — Homepage, About, Services, and Contact — list:

What sections they include

The order those sections appear in

Then, identify any unique pages or sections the top companies use that I might want to add to my own site. Examples could include case studies, process overviews, or industry-specific tools.

Structure your report clearly by page type."

👉CustomGPT Instructions:
"Using the provided business data, customer research, and competitor insights, write one website page at a time on request.
Each page should follow proven conversion structures for service businesses and be divided into clearly labeled sections (e.g. Hero, Problem, Value Props, Proof, Process, Pricing/Packages, FAQ, CTA).
Work real customer quotes and sentiments naturally into the copy to reflect their authentic voice — never as literal quotes.
Write in an ultra-clear, conversational tone that’s simple, human, and friendly. Avoid jargon, corporate phrasing, clichés, and overused industry lines so the copy stands out.
Use only verified details (no made-up claims or stats).
Output only the final website copy — no explanations, notes, or commentary."

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