3 Years As A Brand Builder at Copenhagen's 3 Days Of Design

My name is Mu — I’m a brand builder and film producer.

For the past three years, I’ve returned to Copenhagen’s 3 Days of Design, each time for client work and discovered something new. Every visit reshaped how I see design, creativity, and what a brand truly means.

In this vlog diary, I’ll take you inside my three years of evolving perspective as a brand builder in motion. From 2023, when Copenhagen Design Week began gaining international recognition, to today, as it stands at the center of the global design world — this is the not-so-ordinary life of a brand builder, told through the rhythm of one of the world’s most inspiring design cities.

IG :   / diaryofmu  
LI :   / mu-tunc  

My agency I www.speaksfortrees.com
Speaks For Trees helps brands create storytelling that raises startup valuations and turns founders’ personal brands into cultural forces.

––– Chapters –––
00:00 Intro

00:38 Year ONE - 3 Days of Design 2023 I Norman Copenhagen, &Tradition, HAY, Verner Panton, Gubi, Audo Copenhagen, Ferm Living

05:03 Year TWO - 3 Days of Design 2024 I &Tradition, 101 Copenhagen, Norr11, Gubi, Louis Poulsen, Ferm Living, Norman Copenhagen, Verner Panton, HAY, Tom Dixon

11:30 Year THREE - 3 Days of Design 2025 I Dezeen Party, A-N-D, Gubi, Audo Copenhagen, USM, Kristina Dam, Miniforms, Ferm Living x Apartamento, Norr11, 101 Copenhagen, Parachilna, Petra Hotel, &Tradition, FRAMA, Norman Copenhagen, HAY, Louis Poulsen, Ferm Living

19:25 Saying Goodbye To Danish Brands