How We Market Faster & Smarter With 3 AI Use Cases

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Ep. 342
How can you build a robust ideal customer profile with A ?
 
Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your sales and competitive battlecards, and scale customer interviews so you’re always on the pulse of what your market needs most. 
Mentions
Rachel Leist ⁠  / rleist  
Claude ⁠https://claude.ai
Genspark ⁠https://www.genspark.ai
Outset ⁠https://landing.outset.ai

Timestamps
00:00 AI Tools Revolutionizing Product Marketing
06:07 AI App for Interactive Characters
09:08 Automated Positioning Evaluation Insights
13:24 Balancing AI Tools for Projects
14:00 Claude's New Hostable Apps Feature
19:41 B2B Sales Enablement Strategy
20:00 AI Enables Personalized Experiences
25:48 AI-Driven Product Building Solo
29:52 Personalized Marketing with AI
30:00 Micro Audience Product Marketing Strategy
33:48 Addressing B2B Marketing Challenges
38:17 AI's Impact on Product Marketing

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Resource
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Host Links:
📲Kipp Bodnar,   / kippbodnar  
📲Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.