Veronica Saron: Why Taste Can’t Be Automated — The Human Edge in Marketing and AI | Glasp Talk #62

How does narrative precision drive marketing in the age of AI?

In the 62nd episode of Glasp Talk, we sit down with Veronica Saron, VP of Marketing at RelationalAI and a Forbes 30 Under 30 honoree. Previously, Veronica led marketing at Neeva, helping grow it to over 2 million users, and through its acquisition by Snowflake, and earlier helped turn Pokémon GO into a global phenomenon while at Niantic.

Today, she also serves as a fractional CMO, LP at MKT1 Capital, and advisor to early-stage startups, while collaborating with the U.S. Olympic Foundation to study elite performance mindsets.

In this episode, Veronica shares how narrative precision, taste, and human connection can transform obscurity into breakout growth and why marketing roles may be more resilient than software engineering in the AI era.

In this conversation, we cover:
How AI is reshaping marketing, branding, and creative workflows
Why marketing and customer-facing roles may outlast engineering jobs
The rise of “founder-led marketing” and building personal narratives
How to develop taste and distinct brand voices in an AI-saturated world
What Pokémon GO taught her about scaling cultural phenomena globally
Lessons from Neeva’s acquisition by Snowflake and startup hypergrowth
How becoming a new parent reframed her view on time, purpose, and legacy
What Olympic athletes can teach founders about resilience and reinvention

Whether you’re a marketer, founder, or creative leader navigating the AI revolution, this episode offers a candid and inspiring take on balancing innovation, identity, and impact in work and life.

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🎯 Key Questions in This Episode:
05:28 - Can B2B marketers become B2C marketers thanks to AI?
09:11 - Do you think that in the future AI will eventually replace all B2C marketing jobs, leaving no human marketers on the team?
12:30 - How can marketers cultivate taste and originality in the AI era?
14:38 - Is Veronica optimistic about the future of AI and marketing?
16:42 - How does she manage time and stay intentional about learning?

26:55 - What was the biggest challenge in marketing for Pokémon GO?
29:35 - When you say localization was key in Pokémon GO’s marketing, do you mean translation and messaging, or tailoring the narrative for each country’s unique audience?
32:20 - Which country or region was the most challenging in terms of user acquisition and retention for Pokémon GO?
33:53 - How did you manage such rapid growth with only around 70 people in the early days?

38:40 - What did she learn about building trust and community at Neeva?
42:27 - What was the atmosphere like at Neeva when the team learned about the Snowflake acquisition?
46:03 - What can founders learn from elite Olympic athletes?
1:01:00 - What’s your single best piece of advice for marketers navigating the AI era?
1:02:24 - What legacy does she hope to leave behind?

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📚 Reference Video:
   • John Whaley: How to Build a Safer Future -...  

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About Glasp Talk
Glasp Talk is a conversation series where we explore the minds of leading thinkers, builders, and lifelong learners.
Each episode dives into the guest’s personal journey, learning habits, knowledge systems, and philosophies—offering a rare glimpse into how they think, grow, and create impact.

🌟 Past guests include:
Sean Ellis (Growth hacking pioneer) →    • Sean Ellis: How to Ignite Startup Growth a...  
Gary Rivlin (Pulitzer Prize winning journalist, author of AI Valley) →    • Gary Rivlin: AI Valley - How Big Tech, Eth...  
Julian Treasure (Five-time TED speaker with over 100M views) →    • Julian Treasure: Sound Affects - How Sound...  
Bozena Pajak (VP of Learning at Duolingo) →    • Bozena Pajak: How to Build Duolingo’s Lear...  
Jason Feifer (Editor-in-Chief of Entrepreneur Magazine) →    • Jason Feifer: How to Thrive in Change and ...  


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Follow Veronica Saron on social:
LinkedIn:   / veron1ca  
X: https://x.com/VeronicaSaron
Forbes: https://www.forbes.com/profile/veroni...
Instead of Adding More AI Tools, Start Building AI Foundations: VP Veronica Saron:    • Instead of Adding More AI Tools, Start Bui...  

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🔎 Resources from this episode:
📄 Transcript: Coming soon.

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