The Next Generation of Retail: The Lead's D60 Next List & Influencer Marketing

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Join us on a special Wednesday edition of The Watson Weekend with hosts Rick Watson and Jessica Lesesky. We’re excited to welcome Sonal Gandhi, Chief Content Officer at The Lead, and Margo Oshry, Senior Director of Talent and Influencer Marketing at Authentic Brand Group. We dive into The D60 NEXT List and discuss the future of retail leadership, the power of non-traditional backgrounds, and the evolving world of influencer marketing.

The D60 NEXT List can be seen here: https://the-lead.co/the-d60-next-list/

In this episode, we explore:
The D60 NEXT List of up-and-coming retail leaders and what makes them stand out.
The strategic role of in-house influencer marketing and brand-building at Authentic Brand Group.
The importance of nurturing relationships and personal branding for career growth.
How non-traditional backgrounds and diverse perspectives are driving innovation in the industry.
The need for adaptability and speed in a fast-paced market where waiting too long can mean missing opportunities.
This is a must-watch for anyone in the retail and e-commerce space who wants to stay ahead of the curve and understand what it takes to be a leader in the next generation.

Chapters:
Welcome to The Watson Weekend - 00:00:00
Headline Hangover Starts - 00:02:59
Introducing Sonal & Margo - 00:16:24
The Rise of the Next Generation of Retail Leaders - 00:27:44
The Power of In-House Influencer Marketing - 00:30:30
Closing Remarks - 00:41:45

#watsonweekend #thelead #TheD60NEXTList #influencer