Wego’s AI strategy shapes the future of travel across Saudi Arabia and beyond

Wego CEO & co-founder Ross Veitch joins TravelDailyNews International at the TOURISE Summit in Riyadh to discuss how Saudi Arabia is reshaping the regional travel landscape and how Artificial Intelligence is transforming the way travellers search, book and are serviced online.

In this interview, Ross explains Wego’s evolution over 20 years into a diversified digital travel platform, combining metasearch, OTA, media and advertising, corporate travel and a B2B hotel bed bank. He shares key data points on app adoption, booking volumes and the dominance of mobile in the Middle East, as well as Wego’s growing role in Umrah, business travel, VFR traffic and major events such as Riyadh Season.

The discussion dives into AI in travel, from trip ideation now starting in Large Language Models (LLMs) to customer service automation, hyper-personalisation and campaign optimisation at scale. Ross also outlines why Saudi Arabia is now Wego’s largest market worldwide, how the company partners with the Saudi Tourism Authority (STA), and why every travel and hospitality business should already be experimenting seriously with AI.

If you are a travel, tourism or hospitality professional interested in digital distribution, Saudi Arabia’s rapid tourism development and practical AI applications in travel, this interview provides concrete insights from inside one of the region’s leading online players.


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