How to Repurpose Existing Content to Help You Achieve More, Judith Lewis, Decabbit

📚 Master Content Repurposing: Strategic Insights from Judith Lewis | Digitalzone'24!

Watch Judith Lewis, Founder of Decabbit, as she shares expert strategies for maximizing your existing content's potential. Learn how to audit, optimize, and breathe new life into your content assets for better ROI.

🎯 Key Takeaways:

Content Audit Mastery: Learn systematic approaches to evaluate content performance

Strategic Content Merging: Identify opportunities to consolidate content effectively

Data-Driven Decision Making: Leverage tools like SEMrush, Majestic, and Google Search Console

Persona-Based Strategy: Create content that truly resonates with your target audience

Content Efficiency: Avoid common pitfalls in content deletion and repurposing

⏱️Overview:

00:00 - Introduction and setting up the importance of content
00:42 - Discussion of content being king and working with clients
01:56 - Exploring the problems of too little vs too much content
03:05 - Discussion of finding content balance and introduction to personas
06:20 - Deep dive into persona development and mapping customer journeys
10:52 - Content audit methodology using tools (Screaming Frog, SEMrush, etc.)
15:00 - Analysis of content performance and using multiple data sources
20:00 - Case studies and examples of content optimization
25:00 - Content merging strategies and implementation
30:00 - Social media content repurposing and scheduling strategies
35:00 - Strategic planning and measurement frameworks
38:50 - Q&A Session


💡 Practical Insights:

How to avoid the disaster of deleting valuable content

Using tools like Screaming Frog and SEMrush effectively

Creating efficient content calendars•Measuring the right metrics for content success

Implementing successful content merging strategies


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