First and Loudest: The Marketing of Broadway (Working In The Theatre

Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.

An acclaimed fixture on New York television and in the theatre community for 30 years, the American Theatre Wing's "Working in the Theatre" offers an unprecedented forum for the meeting of theatrical minds.

Originally taped - June, 2009

American Theatre Wing’s Working in the Theatre documentary series features the most fascinating people on the stage, behind the scenes, and in the audience. From Tony Awards® and Obie Awards® winning artists to the next generation of theatre makers, we capture theatre’s inner-workings, industry luminaries, and unique stories that surround important work.

American Theatre Wing, founder of the Tony Awards® and home of and the Obie Awards®: for more information visit https://americantheatrewing.org.

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