How To Optimize Performance MAX Campaigns (Google Ads)

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Hello! If you're new to the channel, my name is Blake Bauer.

I've been running Facebook & Google Ads since 2017 and have generated over $20M in revenue for our clients in over 20+ different industries.

My day job is building the best performance advertising agency in the world, JetAds.

How To Optimize Performance MAX Campaign (Google Ads)

In this video, I’ll break down exactly how we optimize Performance Max campaigns at JetAds to maximize conversions and profitability.

By understanding the right data, spotting key weaknesses, and knowing where to double down, you can turn a struggling campaign into a highly profitable one.

So, if you’re running Performance Max campaigns and want better results, this is the strategy you need to follow.

00:00:00 - Why Your Performance Max Campaigns Are Underperforming
00:00:29 - The First Step to Optimizing Performance Max Ads
00:01:24 - Asset Groups: Cold, Broad, and Warm Segments
00:02:46 - Setting Up Performance Max for Maximum ROI
00:04:29 - How to Analyze Asset Performance & Improve Ads
00:06:33 - Using Insights Tab for Data-Driven Optimization
00:07:48 - Cutting Underperforming Products & Keywords
00:09:22 - Competitor Analysis: Who’s Competing for Your Ads?
00:11:01 - Scaling Strategies: Target ROAS & Budget Adjustments
00:16:06 - Final Checklist for Performance Max Optimization

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Inquiries: [email protected]

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