Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku [Ep 7]

The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7]

In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas.

Dr. Jacinta opens up about her transition from traditional primary care to building a thriving direct primary care practice and medspa—while raising two toddlers and navigating the chaos of motherhood.

She shares what led her to step away from the hospital system, how she trained herself in aesthetics, and the reality of building a dual-focused practice offering both direct primary care and aesthetic services.

We talk about:
💉 Her step-by-step journey into the aesthetic space
📈 What’s worked (and what hasn’t) in growing her medspa
🤝 The power of in-person networking and social media
⚖️ How she balances wellness, aesthetics, and business ownership
💬 Plus: navigating price-shoppers, sales discomfort, and staying patient-focused

If you're a provider considering the leap into aesthetics or a medspa owner balancing multiple specialties, this episode is for you!

00:00 Introduction to the Aesthetic AF Podcast
00:41 Dr. Jacinta's Journey to Med Spa Ownership
04:52 Challenges and Successes in Building a Med Spa
06:25 Networking and Social Media Strategies
12:24 Navigating the Weight Loss Industry
18:03 Exploring the Complexities of Weight Loss
18:31 The Intersection of Aesthetics and Primary Care
19:07 Balancing Business and Patient Care
21:24 Effective Marketing Strategies for Medical Practices
23:51 Analyzing and Improving Sales Processes
26:11 Overcoming Challenges in Discussing Pricing
30:24 Building Long-Term Patient Relationships
32:17 Conclusion and Final Thoughts

__________________________________

Connect with Dr. Jacinta:
🌐 Website: https://www.hibiscus.health
👉 Instagram:   / hibiscusaestheticsandwellness  
📍 Hibiscus Aesthetics & Wellness | Katy, TX

__________________________________

Follow The Podcast on IG:   / aestheticafpodcast_  

Apply To Be A Guest: https://aestheticafpodcast.com/apply-...

Join Our Community of MedSpa Owners:   / salesandmarketingformedspas  

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa marketing trends
✔️ Learn how to leverage social media, SEO, and paid ads for growth
✔️ Hear from successful medspa owners and industry experts
✔️ Get proven strategies to boost revenue and scale sustainably

If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!


#medspa #medspamarketing #medspabusinesscoaching #medspamarketinghelp #podcast #marketingstrategy #medspaowners #esthetician