A tech founder's journey into using AI with Mark Chaffey

In this episode of The Marketing Rules Podcast, host James Whitelock welcomes Mark Chaffey, Co-Founder and CEO of Hackajob - a leading tech recruitment platform that connects top tech talent with some of the world’s most innovative companies.

After nearly a year of back-and-forth and a chance encounter at RecFest, James and Mark finally sit down for a deep dive into Hackajob’s incredible journey from startup to scale-up. Founded over 10 years ago, Hackajob now boasts a thriving community of over 1 million technology professionals across the UK, US, and India.

Mark shares how Hackajob’s mission has remained constant: to help companies source, engage, and retain the best tech talent in a market where every business is now a tech business. With products like their sourcing platform for internal TA teams, Hackajob on Demand for contingent hiring, and the brand-new AI Collective for AI-focused recruitment, they’re solving talent acquisition challenges at scale.

In the conversation, Mark opens up about the inflection points in their growth, how COVID-19 and hybrid work reshaped their market opportunity, and what it really takes to grow a recruitment tech company in a competitive space.

Key themes in the episode include:
• Why tech talent acquisition needs to be a board-level priority
• The strategic shift from startup to scale-up
• Launching new recruitment products for niche markets like AI
• The evolving needs of tech companies hiring at scale

Whether you’re a RecTech entrepreneur, a recruitment agency owner, or a tech talent leader, this episode is packed with insights on how to build, scale, and future-proof your recruitment business in 2025 and beyond.

#MarketingRules #TheVoiceOfRecruitmentMarketing #RecTech #RecruitmentTechnology #RecruitmentMarketing #TalentAcquisition #AIRecruitment #TechHiring #EmployerBranding #RecruitmentStrategy #PodcastForRecruiters #RecruitmentInnovation

To connect with Mark:
  / mchaffey  

Learn more about James and ThinkinCircles:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Podcast supported by RChilli https://www.rchilli.com/