From Partnerships to Ecosystems: The Next Evolution of Partner Marketing
Автор: Partner Marketing Unlocked Podcast
Загружено: 2025-11-18
Просмотров: 28
In this episode of The Partner Marketing Unlocked Podcast, host Amir Motameni sits down with Jason Kimmerer, Director of Partner Marketing at TraceLink, to explore one of the biggest shifts happening in B2B right now, the move from traditional partnerships to full ecosystem-led growth.
For years, companies relied on linear partnerships, referrals, and resellers. But today’s fastest-growing organizations are building interconnected partner ecosystems where ISVs, GSIs, resellers, alliances, and marketplaces all work together to drive shared value.
Amir and Jason dive deep into:
What truly defines a partner ecosystem and how it differs from traditional partnerships
Why ecosystems have become the dominant growth model in B2B
How partner marketing must evolve to support multi-partner motions
The challenges of aligning messaging, campaigns, and goals across multiple partner types
The skills partner marketers need to thrive in an ecosystem-led world
Where ecosystems and partner marketing are heading in the next 3–5 years
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