Agents Will Change Everything: Jacob Bank on the Coming Workflow Revolution

In this episode of Tech Marketing Rewired, Jacob Bank reveals how AI agents are transforming marketing execution—and why the change is bigger than most people realize.

As founder and CEO of Relay, Jacob draws from his background as an AI researcher, founder of Timeful (acquired by Google), and former product lead for Gmail and Google Calendar to explain what makes this moment different: AI agents aren’t just smarter prompts—they’re tools that think, plan, and act like human collaborators behind the scenes.

You’ll hear how Jacob uses Relay to run marketing as a one-person team, automating competitor research, content creation, lifecycle messaging, community engagement, and even customer call analysis. The result? More strategy, less busywork—and a clearer path to growth.

He also shares the behind-the-scenes story of how he went from posting with no traction to hitting 5,000 YouTube subscribers and 4.7 million LinkedIn impressions in 90 days (after over a year of trying)—without changing how often he posted.

Jacob’s message is clear: marketers who embrace tools and build real community will lead the next era. The future belongs to curious generalists who know how to stay human in an AI-powered world.

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🔊 Listen to the full podcast episode: https://techmarketingrewired.buzzspro...
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0:16 Introduction to Jacob Bank
2:50 Understanding AI Agents vs. Automation
9:45 How Models Have Improved for Marketing Use
13:56 Essential Components of Effective AI Agents
20:11 Marketing Use Cases for AI Agents
26:26 Building Marketing Tools Without Developers
33:40 The Future of Marketing and Talent
39:46 AI Roulette Question and Conclusion
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About Jacob Bank
Jacob is the CEO and co-founder of Relay, an AI-first workflow platform designed to help teams move faster by giving work to agents—not just humans. Previously, he led product teams at Google and was instrumental in developing Inbox by Gmail and Google Workspace. Now, he’s on a mission to redesign how work gets done in the age of AI.

Connect with Jacob on Linkedin:   / jacobbank  
Check out Relay.app: https://www.relay.app/
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About Tech Marketing Rewired
Tech Marketing Rewired is a podcast hosted by Kevin Kerner, founder of Mighty & True—a performance marketing agency built for technology brands. The show brings together the sharpest minds in tech marketing, AI, and creative strategy to unpack how systems, storytelling, and smart execution are reshaping the industry.

Connect with Kevin at:   / kevinkerner  
Learn about Mighty & True: https://www.mightyandtrue.com
Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/

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