The Essential AI & SEO Guide for SEOs Who Want to Survive (with Lee Witcher)

Is AI really coming for your SEO job? In this unfiltered conversation, I talk with SEO testing and automation expert Lee Witcher to tackle the biggest questions and fears in our industry right now.

We cut through the hype to discuss the brutal truth about AI's impact on SEO:
→ We talk about whether AI Overviews are actually stealing your traffic, why most SEOs will struggle to adapt, and what you can do to make yourself irreplaceable.
→ Lee shares his expert insights on using LLMs for smart automation, saving hours of manual work without sacrificing quality.
→ This isn't just another "SEO is dead" talk. It's a strategic discussion on the real skills that matter now: critical thinking, conversion fundamentals, and a deep understanding of business that AI simply can't replicate.
→ We also get into the dangerous myths that are still holding SEOs back.

If you're feeling lost in the new search landscape, this conversation is your reality check.

And if you want my best insights delivered to your inbox, subscribe to my SEO newsletter at seosly.com/newsletter/. It's where I share the secrets that are too good for YouTube.

Check Lee's training: http://testedseotraining.com/

Get in touch with Olga Zarr:
👉 Olga Zarr's SEO AI course: https://seosly.com/seo-course/
👉 Olga Zarr on X: https://x.com/olgazarr
👉 Olga Zarr on LinkedIn:   / olgazarr  
👉 Learn more about Olga Zarr: https://seosly.com/seo-consultant/
👉 Olga Zarr's credentials: https://seosly.com/credentials/
👉 Want to contact me? Feel free to reach out at [email protected]

00:00 Introduction
00:18 The Changing Landscape of Search Engines
00:47 Debating the Relevance of SEO
00:58 Guest Introduction and Background
01:09 The Role of AI in SEO
02:23 Client Work vs. Personal Projects
03:23 The Future of SEO in the Age of AI
08:44 Automation and Efficiency in SEO
14:43 SEO Strategies for Large Language Models
21:45 Google's Position in the AI Era
25:51 Understanding Google's AI Overview
26:23 Impact of AI on Search Impressions
27:31 Business Owners' Concerns with AI
28:11 Exploring AI Mode and Automation
31:11 SEO Testing and Data Insights
34:33 The Role of Large Language Models
36:40 Bing's Evolution and SEO Potential
39:10 Critical Skills for SEOs
43:32 Debunking SEO Myths
49:01 Final Thoughts and Future Prospects