Why Indy Clover Is Winning: High Demand, Low Overhead, Zero Inventory

Inside the Business Model Behind Indy Clover, How Upscale Thrifting Became a Franchise Powerhouse

In this episode, Bennett sits down with Keena, co-founder and CMO of Indy Clover, to unpack one of the most unique and fastest-growing concepts in the resale and consignment space.

Indy Clover isn’t Plato’s Closet… and it’s not a traditional thrift store.
It’s a booth-based, upscale thrifting model where sellers price their own items, keep far more of the profits, and create a constantly refreshed shopping experience all driven by social media, community, and smart franchise systems.

What We Cover in This Episode:
-How Indy Clover was born from two sisters who loved shopping (and hated traditional resale options)
-Why sellers earn significantly more compared to buy-back stores
-How 60–80 booths get refreshed every single week
-The genius behind booth fees, predictable revenue, and a low-cost franchise model
-How franchisees fill their booths with sellers (and why sellers become buyers)
-The social media engine powering Indie Clover’s growth
-Why this model thrives in recessionary periods
-The sustainability and “upscale thrift” angle that resonates with younger buyers
-The marketing playbook: influencers, user-generated content, giveaways, and repeat sellers
-What new franchisees love most and what challenges they face
-Why Indy Clover has scaled to 18 stores so quickly
-Who’s the right fit to open an Indy Clover franchise

If you’ve ever been curious about resale retail, franchising, low-inventory models, or community-powered businesses, this conversation breaks it all down.