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Data Analytics in Advertising Measuring & Optimizing Ad Performance | GST Workshop Spring 2025
Автор: Touro University Graduate School of Technology
Загружено: 2026-01-08
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Описание:
Learn about Data Analytics in Advertising: Measuring & Optimizing Ad Performance
Presented by Professor Sarwat Zabeen
What you'll learn:
-How to measure ad effectiveness with experiments
-Optimizing with A/B Testing (hands on walkthrough
-Why evaluating advertisement effectiveness is important for data analysts
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