How MICHIGAN Has Become the Most POWERFUL Brand in College Football!

Welcome BACK to The Lab!

Michigan Football’s Legendary Rise is more than just a story—it's a testament to resilience, passion, and tradition. From the iconic Block M to unforgettable moments on the field, Michigan football has shaped a global brand rooted in excellence. Join Ben Lyons and Damaune Journey as they dive deep into the university’s unmatched legacy in sports, the NIL era’s transformative impact, and the rise of Bryce Underwood, one of the greatest athletes in the nation today. Hear firsthand insights about legendary coaches like Jim Harbaugh, unforgettable games, and how Michigan continues to lead in sports and academics. Whether you're a diehard Wolverine or curious about sports marketing, this conversation is packed with inspiring stories and valuable advice for the leaders and best. Go Blue!

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CHAPTERS:
00:00 - Intro
00:28 - Michigan Experience
05:39 - What is 72andSunny
07:14 - Collaborating with Student-Athletes
13:04 - Advice for Current Student Athletes
14:28 - Impact of SportBeach on the Industry
18:37 - Experiences with Team 144
21:04 - Jim Harbaugh
29:10 - Bryce Underwood
31:58 - Michigan Basketball's Brand Impact
36:50 - Marketing Advice for Young People

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