Dr. Robert Cialdini on Incentives and Engagement

PeopleScience editor Jeff Kreisler sat down with Dr. Robert Cialdini, bestselling author of “Presuasion” and “Influence: The Psychology of Persuasion” at the Behavioral Science and Marketing Summit in San Francisco.

Dr. Cialdini is widely acknowledged to be one of the leaders and pioneers in the field of behavioral science. Here are some of his thoughts on incentives.

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