How Senior Care Organizations Can Attract and Close Baby Boomers

Senior living organizations are about to experience the challenge of marketing and selling to a new demographic -- the Baby Boomer. In preparation for future sales and marketing efforts, senior living organizations need to be planning for how to connect with Boomers, who have different attitudes toward aging and senior living than the generation before.

On this episode of the Senior Care Growth Show, Ryan Knisely, Corporate Sales Director at Presbyterian Senior Living, talks to us about how senior living organizations can attract and sell to more baby boomers.