India's Fastest Growing Sector Right Now (And Why It Matters) | Sandeep Das

Everyone is chasing tech and AI jobs. However, there’s a $1.6 trillion industry growing at over 30% annually that most people barely understand: social commerce. This is not influencer marketing. It’s a complete shift in how people buy, through live streams, group buying, and social networks.
China cracked this model and built a $900 billion social commerce market. India, despite millions of influencers and platforms like Meesho and Myntra, is still stuck at $1 billion.

In this video, I break down:
Introduction to social commerce (00:00)
Why social commerce is big in China (03:37)
India's potential and existing examples (Myntra, Hindustan Unilever, Meesho) (06:26)
Why building a profitable social commerce model is difficult in India (08:53)
Will social commerce grow in India? (15:14)

#SocialCommerce #India #China #Ecommerce #Meesho #Pinduoduo #StartupIndia #DigitalIndia #LiveCommerce #InfluencerMarketing #D2C #OnlineShopping #BusinessStrategy #TechIndia #CareerOpportunities

Hi, my name is Sandeep Das.
On this channel, I talk about how you can have a successful career in FMCG & Consulting. The skill sets required and how you can acquire them! How to manage your personal finance and a lot more. I am a business leader and have held leadership positions in FMCG and Consulting. I have done my MBA from IIM B. An author of 3 successful books, I've also written 150+ columns for The Times of India, Fortune, Forbes, etc. I am a leading speaker across IITs and IIMs.
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