How to find your niche (and build your personal brand)

Let me guess, you have been told a million times that you need to "niche down" to build a successful business.

Or you may have heard content marketing gurus saying that “the niche is you” and you should “niche within yourself”.

What does that even mean?

And what are the actual steps you should take to find your niche, as a personal brand?

In this video, I break it down into 4 simple steps filled with practical examples, which come from my personal experience.

In less than 3 years I grew a successful personal brand to hundreds of thousands of followers…only to lose myself soon after. I felt trapped, with no room to evolve as a PERSON because I had been swallowed by my BRAND.

So, go ahead and watch the video to uncover how to find your niche without losing yourself in the process.

Please watch it all the way till the very end, I promise, it’s going to be worth it 😌

Video Chapters

0:00 The trap of niching down
0:59 Are YOU the niche?
1:51 Step 1 - a strategic way to organise your content
6:15 Step 2 - the glue holding everything together
7:47 Step 3 - the power of being empathetic
9:47 Step 4 - the most important element of this formula!
12:00 So, should you niche down?

If you're ready to activate your standout personal brand, join my email list. I send 2-3 short messages a week, each taking less than a minute to read: https://martatarallo.myflodesk.com/yo...

Your next watch:

   • I quit my six-figure personal brand - here...  

Oh and if you want to watch my other video on why I burnt out from content creation, quit Instagram, but still was able to keep my business running, you can watch it here:

   • I quit social media. Here’s what saved my ...  

Video title: How to find your niche (as a personal brand)
Posted on: 13 June 2024
Subscribers when publishing the video: 7