Case Study Video | Information Asset | Business Intelligence | SNS Institutions

This video presents a case study on Information Assets in Business Intelligence (BI), explaining how data becomes a valuable strategic resource for organizations. The session begins by introducing the concept of information as an asset—similar to physical and financial assets—and highlights why data quality, relevance, security, and accessibility are critical for effective decision-making.

Through a simple real-world case, the video demonstrates how an organization collects raw data from multiple sources, transforms it into meaningful information, and uses BI tools to generate insights. The case study shows how dashboards, reports, and analytics help managers track performance, identify trends, reduce risks, and improve operational efficiency. Special focus is given to the lifecycle of information assets, including data creation, storage, usage, governance, and protection.

The video also discusses the business value of information assets, such as improved forecasting, better customer understanding, cost optimization, and competitive advantage. Common challenges like data silos, poor data quality, and lack of governance are explained with practical examples.

Designed especially for UG and MBA students, this video simplifies theoretical concepts using a case-based approach, making it ideal for classroom discussions, exams, and project work. Watch till the end to clearly understand how information assets drive success in Business Intelligence initiatives.
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