How to Pick a Profitable Niche (and what to look out for!)

I almost picked the WRONG niche for my YouTube channel—one that would have burned me out in 3 months and made zero money. Then I discovered a simple 3-question framework that changed everything.

In this video, I'm sharing the exact process I used to find a profitable YouTube niche that actually works for people over 50. No fluff, no guru nonsense—just a practical framework you can use today.

🎯 What You'll Learn:

The 3-Question Framework for finding your profitable niche
Why being over 50 is your SECRET WEAPON on YouTube
How to know if your niche can actually make money (before you waste months creating content)
The "100-video test" that predicts if you'll burn out
My biggest niche selection mistake (and how you can avoid it)

⏱️ TIMESTAMPS:
0:00 - Introduction: Why I Almost Picked the Wrong Niche
1:00 - Why Niche Selection Is Different for Us
3:30 - Question 1
5:30 - Question 2
7:30 - Question 3
10:00 - Putting It All Together (The Sweet Spot)
12:30 - Your Homework Assignment
13:30 - Your Next Steps
📝 YOUR HOMEWORK:
Before the next video, complete these 4 steps:

Write down 3-5 possible niches based on what people ask you about
Brainstorm 20 video ideas for each niche
Research the money (courses, affiliate programs, books)
Pick the one that passes all 3 questions AND excites you

💬 Drop your niche ideas in the comments—I read every single one and give personalized feedback!

BUY ME A COFFEE! https://buymeacoffee.com/elledarling

📺 BUILDING A YOUTUBE CHANNEL IN RETIREMENT SERIES:
This is Part 2 of my "Beginner's Guide to YouTube" series where I'm documenting my journey to earn $3,000-5,000/month through YouTube within 18 months.
➡️ Watch Part 1: [Building a $5K/Month YouTube Channel in Retirement: My Complete 18-Month Plan]
➡️ Coming Next Week: How to Set Up Your Channel the Right Way (Including the ONE setting that can double your visibility)

🎨 ABOUT ME:
I'm Elle—a retired lawyer, artist and former art gallery owner who's building a YouTube channel from scratch to prove that anyone in or near retirement can create real income online. I'm documenting everything: the wins, the failures, and all the lessons learned along the way.
My goal: $3,000-5,000/month within 18 months
My promise: Complete transparency, no BS, real strategies

🔔 SUBSCRIBE if you're serious about building retirement income through YouTube. I post every week.

#YouTubeForBeginners #RetirementIncome #YouTubeNiche #Over50 #SecondCareer #RetirementPlanning #OnlineIncome #YouTubeStrategy #PassiveIncome #MakeMoneyOnline

DISCLAIMER: I'm documenting my real journey building a YouTube channel. Results will vary based on your niche, consistency, and effort. This is not financial advice—just my personal experience and strategy.

EQUIPMENT I USE: (Affiliate links - I earn a small commission at no cost to you)
🎥 Camera: iphone 17 pro max
🎤 Microphone: DJI mic mini
💡 Lighting: sunlight and lamps
✂️ Editing Software: Descript.com
Don't have equipment yet? Start with your phone! I explain why in next week's video.

© 2025 [@elledarling.creates] Building retirement income through YouTube, one video at a time.