Inside Bombas' Customer Retention Playbook

As Bombas shifts focus from acquiring new customers to retaining and engaging existing ones, they’re delivering thoughtful, personalized experiences that ensure every interaction—whether an abandonment follow-up or an upsell—is timely and impactful.

Key Takeaways:

How to navigate the shift from customer acquisition to a repeat purchase strategy
How Bombas uses advanced segmentation to tailor experiences for a diverse customer base—even with a universal product like socks
Real examples and tips for engaging customers at key moments, from upsell opportunities to timely abandonment follow-ups