“Marketing Myopia” by Theodore Levitt | Free Essay Article Review Example

📝 Theodore Levitt argues that most companies have experienced the marketing myopia aspect and that the growth industry is nonexistent. The article proves that modern companies, which undergo sustained growth ought to change their business objectives and marketing strategies.

🔗 Original essay: https://ivypanda.com/essays/marketing-myop...

📑 Paper type: Essay Article Review
📖 Pages: 3
🔠 Words: 918
📚 Subjects: Business, Marketing
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
Baker, M. J. (2008). Marketing: Managerial foundations. South Melbourne, Australia: Macmillan Education.
Kurtz, D. L., & Boone, L. E. (2014). Boone & Kurtz contemporary marketing. South-Western: Cencage Learning.
Levitt, T. (2008). Marketing myopia. Boston, Mass: Harvard Business Press.
Sheth, J. N., & Sisodia, R. (2006). Does marketing need reform?: Fresh perspectives on the future. Armonk, N.Y: M.E. Sharpe.
Sundbo, J. (2008). The theory of innovation: Entrepreneurs, technology and strategy. Cheltenham: Edward Elgar.

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