Hardcover Book Printing: Printer's Proofs—Don't Press Print Yet

Don't approve printing on your books until you watch this video and learn why printer's proofs and proof dummies are a must-have for any indie author or publisher.

Printing books requires a big investment. That is why I never print books unless I have received physical printer's proofs. While I was a children's book editor at Disney and Penguin, I always received proofs from the printer before the actual books were printed. Today, at my independent publishing company, Charge Mommy Books, I will not do business with an offset printer unless I can get a proof dummy, which is an early copy of the book before the full print run. A proof dummy gives the publisher a chance to review what the book will actually look like and catch any issues such as incorrect color, smudges, or poor bleed that need troubleshooting. More importantly, a proof dummy isn't part of the print run. That means errors are caught BEFORE all the books are printed.

Timestamps:
0:18 What are printer proofs?
0:38 Why you should get printer proofs?
1:00 Four color process — color correction: CMYK
1:35 What is a proof dummy with examples of why it is important

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