Deductive-Inductive Combination in Thematic Analysis (Tutorial) 📚

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Are you looking to apply a combination of deductive and inductive coding in your qualitative research, such as a thematic analysis?

Is that even possible, and what should you keep in mind?

In the next few minutes, I'll show you how to combine deductive and inductive coding, what authors like Braun and Clarke—two of the most cited experts on thematic analysis—think about it, and how you can use this knowledge to enhance your qualitative study.

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00:00 Intro
00:30 Thematic Analysis
01:42 Deductive-Inductive Combination
01:45 Background
03:09 Tutorial
06:29 What Braun and Clark Say
07:41 Abductive Reasoning

If you're familiar with my videos on thematic analysis, you know that this method distinguishes between two types of code and theme formation for analysing qualitative data.

#1 Building Themes Inductively

Here, you derive abstract codes from your data, that is, for example your interview transcripts. As the saying goes, the themes "emerge from the material." This approach is also often referred to as "bottom-up" coding.

#2 Applying Themes Deductively

In this type of thematic analysis, you create a list of pre-defined themes from a theory or other literature.

Then, you approach the data with these themes in mind and systematically allocate your data to each theme. You can also count how often each theme occurs in your data set.

But what about a deductive-inductive combination? Does this have any advantages.

The answer is: Yes!

Deductive Inductive Combination for Thematic Analysis

Since thematic analysis was originally invented to be an inductive method, but it's not always easy to form new codes and themes purely from the ground up, a deductive-inductive combination is often a good way to get the best of both worlds.

This video is about:
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