AJ Navarro on Smarter RevOps, Cleaner Data, Faster Leads
Автор: Mavlers
Загружено: 2025-11-11
Просмотров: 3
We’re excited to premiere our latest episode of the #MarketingInsiderSeries
LIVE across all Mavlers channels (YouTube, LinkedIn, Facebook, and Instagram)
Tuesday, November 11 at 12 PM CT (10 AM PT / 1 PM ET / 10:30 PM IST)
Thank you to AJ Navarro for joining us.
AJ is the Marketing Operations Manager at Sprout Social, a two-time Adobe Champion, and one of the sharpest minds in go-to-market systems design.
Fixing RevOps friction isn’t about buying more software — it’s about removing blockers between Marketing, Sales, and Ops so every lead gets worked on time.
In this episode, AJ breaks down how to build cleaner, faster systems that scale revenue without scaling chaos.
He digs into:
– Why speed to lead is the #1 RevOps metric you're ignoring
– How to architect a unified GTM engine with MAP + CRM + intent tools
– The 99% faster lead handoff framework he’s tested at enterprise scale
– Ways to simplify post-MAP-migration chaos in the first 90 days
– How to clean data without adding headcount
– Where AI belongs in ops (and where it can break your funnel)
Watch the full conversation and see how to rebuild RevOps around impact — not software spend.
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