貢献志向の仕事(Integrating altruism into your job): Naoki Endo at TEDxTodai

Naoki Endo studied abroad in Colorado as an undergraduate student, where exposure to the Internet led him to pursue a career in the IT industry. He started working for Andersen Consulting (now Accenture) after a brief stint as a programmer, but left in 2000 to launch beBit. beBit's innovative approach to website renovation is conducted primarily through deep understanding of customer experience (ex. pathway analysis of user eye-movement). In his talk, he calls the very nature of Japanese corporate culture into question with the philosophy defined by long-term customer-centricity.



In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


横浜国立大学経営学部在学中にアメリカ・コロラド州に留学。インターネットに出会い、IT業界に進むことを決意する。プログラマとして勤務の後、アンダーセンコンサルティン グ(現・アクセンチュア)に入社。2000年に同社を退職し、仲間とともに株式会社ビービットを設立。行動分析を軸にWeb サイトのコンサルティングを行う。大企業からの信頼も厚い。長期顧客主義を提唱し、企業のあり方を根本から問いなおす。