5 GTM Strategy Mistakes Your Startup Can't Afford to Make

Why do well-funded, talented companies still fail at launch?
In 2011, Google launched Google+ with unlimited resources, world-class engineers, and global distribution. By 2019, it was gone.
The problem wasn’t the product. It wasn’t the budget. It was Go-To-Market execution.
In this video, we break down five deadly GTM strategy mistakes that quietly destroy companies—from Silicon Valley giants to early-stage startups—and show you exactly how to avoid them.
You’ll learn:
Why targeting everyone guarantees that no one listens
How launching without real validation burns time, cash, and credibility
Why acquisition without retention is a growth illusion
How misaligned pricing destroys positioning and trust
Why poor cross-functional coordination kills even great strategies
Through real-world examples like Google+, Juicero, Quibi, Netflix, Tesla, Slack, and Duolingo, you’ll see the hidden execution failures behind famous launches—and what disciplined GTM leaders do differently.
If you’re a founder, product leader, marketer, strategist, or operator responsible for launches, growth, or revenue, this video will help you spot GTM risks before they become expensive lessons.
👇 Which of these mistakes have you seen—or lived through?
Drop a comment and let’s compare scars.
👍 If this helped you think differently about GTM execution, hit Subscribe.

Keywords: Go-To-Market Strategy, GTM Strategy, GTM Mistakes, Go-To-Market Mistakes, Product Launch Strategy, Startup GTM Strategy, GTM Execution, Launch Strategy, Business Strategy, Growth Strategy, Startup Failure Reasons, Why Startups Fail, Product Launch Failures, Scaling Startups, Startup Strategy, Product Marketing Strategy, Growth Marketing, Customer Acquisition Strategy, Retention Strategy, Pricing Strategy, Ideal Customer Profile (ICP), Market Validation, Product-Market Fit, Customer Retention, Churn Rate, Lifetime Value (LTV), Cross-Functional Alignment, Sales and Marketing Alignment, GTM Operating Model, Revenue Growth Strategy,

Contents of this video:
0:00 Intro
0:50 Mistake #1
2:41 Mistake #2
4:38 Mistake #3
6:53 Mistake #4
9:17 Mistake #5
11:37 Pattern Behind All Five Mistakes
12:15 Conclusion