How to market and sell a RECURRING service, lock in SUBSCRIBERS, or be on RETAINER
Автор: Dropkick Copy
Загружено: 2025-10-28
Просмотров: 37
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TIMESTMAPS:
1:09 How the competitive landscape of recurring services influenced marketing messages
3:48 Service differentiation in marketing messages
5:00 Lead qualification in marketing messages
6:22 List building and promoting the list
8:25 Deriving marketing messages from meetings and customer service data
9:15 Deriving marketing messages from the offer and the price
DESCRIPTION:
In this video…
I go over how I’d source marketing messages for a recurring service based business, when the frequency of demand makes the potential MRR so attractive that the market becomes saturated quickly and price wars are inevitable.
For a recurring service based business both you and your leads want to establish a retainer or subscription relationship. So you both want the same thing. But in order to commit to that relationship you both need to Know, Like and Trust each other. Otherwise your stuck in an unhappy marriage.
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