The $50 Million Roster Era Is Coming; Are Big 12 Teams Screwed?

The push to remove all limits on player pay is getting louder — and that might be amazing news for Texas Tech and BYU, but a serious problem for the rest of the Big 12. In this video, John Kurtz breaks down why Ross Dellinger’s latest reporting has ADs at Miami, Ohio State, and Notre Dame openly talking about scrapping the revenue-sharing cap, how Miami’s rumored $10M move for Duke QB Darien Mensa fits into the picture, and why some power players now want a totally uncapped system. Then he looks at what 35–50 million dollar rosters would actually mean for the Big 12 and which programs can realistically live in that world.

Get the “Open For Business” Big 12 Newsletter:
https://bit.ly/OFBNews12YT

Timestamps
00:00 – Intro: Why uncapped spending is great for Tech/BYU and scary for everyone else
01:00 – Miami, Duke and the rumored $10M Darien Mensa fight
01:57 – The 30M Miami roster and how schools are already blowing past the cap
02:51 – NCAA Convention frustration and talk of leagues only playing in-conference
03:36 – Miami AD Dan Radakovich’s case for a totally open spending system
05:34 – Ohio State and Notre Dame join the “no cap” conversation
06:30 – Is uncapped spending inevitable or can it still be stopped?
08:04 – What 35–50M football rosters would actually look like
08:35 – Who in the Big 12 can afford that world (and who can’t)?
10:09 – Why this all tilts the future of the league toward Texas Tech and BYU

About This Video
In this video, John Kurtz reacts to Ross Dellinger’s latest reporting on the future of NIL, revenue sharing, and the push from major programs to blow up the current spending cap. He explains why Miami’s approach with Darien Mensa and a 30M roster is at the center of the debate, how frustrated ADs are with the College Sports Commission’s ability to enforce anything, and why some of the biggest brands in the sport now want a totally uncapped market. John then zooms in on the Big 12, laying out why Texas Tech and BYU are positioned to thrive in an unlimited spending era while other league members could be priced out of true national contention if rosters really climb toward 50M.

Big 12 Newsletter — Open For Business
Get Big 12 news, playoff analysis, realignment talk and private capital breakdowns delivered straight to your inbox.
Sign up here: https://bit.ly/OFBNews12YT

Merch Store
https://johnkurtzofb.myswaggymerch.co

Subscribe For More College Football Coverage
@JohnKurtzShow

Support The Show
Venmo: https://account.venmo.com/u/John-Kurtz-4

Follow John
Twitter: @jlkurtz
Instagram: johnkurtzshow

Podcast
Listen to Open For Business: a Big 12 Podcast With John Kurtz on all major podcast platforms