How to Build Wealth Through Non-Food Franchising

In this episode of The Richer Geek Podcast, Mike sits down with Jon Ostenson, one of the top 1% franchise consultants in the U.S., bestselling author, investor, and the leading authority on non-food franchising.
Jon reveals how everyday professionals, real estate investors, and corporate leaders can build real wealth through recession-resistant, service-based franchises — without chasing foodie trends or quitting their day job.
He explains the truth behind franchise royalties, territory protection, how to filter through 600+ franchise brands, and why service-based businesses consistently outperform trendy retail or food concepts. Jon also breaks down semi-absentee ownership, franchise economics, and why this asset class is becoming one of the strongest alternatives to real estate in today’s market.

If you’ve ever considered owning a business, diversifying your income, or stepping away from W-2 dependence, this is one of the most practical and insight-packed conversations you’ll find.

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Timestamps
00:00 : Intro to Jon Ostenson
01:05 : Jon’s shift from corporate leadership to franchising
03:20 : Why franchising beats starting from scratch
06:00 : How FranBridge filters 600+ franchise brands
08:40 : The danger of chasing trends
10:45 : Territory protection: retail vs service-based
12:30 : Why Jon focuses on non-food franchising
14:20 : Picking profitable industries: insulation, dumpsters, senior care & more
16:15 : Real estate investors and franchising: why it’s a natural fit
18:50 : Single-unit vs multi-unit ownership
21:10 : The truth about “semi-passive” franchise ownership
23:00 : Funding, FDD insights & understanding franchise economics
25:30 : Buying an existing business vs starting a new franchise
27:40 : How to connect with Jon & download his book
28:50 : Final thoughts on business ownership & market timing

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#NonFoodFranchising #WealthThroughFranchising #FranchiseInvesting #RicherGeekPodcast