Freehold Raceway Mall - Raw & Real Retail

This is our walkthrough of the Freehold Raceway Mall in Freehold Township, NJ from July 2, 2019. This is big thriving mall in central New Jersey owned by The Macerich Company. Seemingly a clone to the Danbury Fair Mall in Connecticut, it also has undergone a drastic series of renovations and blandenings, culminating with the removal of the iconic globe fountain in center court. It's a really well designed Wilmorite mall with cool mall-length skylights that is full of big name stores, it's just not as colorful and aesthetically pleasing as it was some years ago.

Songs used in this video (in order):

Jaga Jazzist - Lithuania
Brian Bennett - Discovery
Doug Wood - Mr. Cool
Steve Gray - Wonder Groove
Steve Gray - Reach Out

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I'd like to say a few words about being an ambassador to your local malls. We have been taking the time to visit all the malls within a reasonable driving distance to check up on them and see how they are doing. Also filming an updated video every year or so, regardless of the lack of many changes, just so there is a video record of the health over time. We think this is an important thing to keep tabs on, especially in these wildly turbulent times. The current health emergency has accelerated the impending Retail Apocalypse we've all been talking about these last several years. This was already a big problem, but the shutdowns and restrictions have made the issue 5x worse and likely hastened the death of the enclosed shopping mall.

I know we've all been on pins and needles wondering how bad the fallout is going to be from all of this.

There really is no way to know exactly unless we ALL go and do our small part to make it known how it turns out. I implore you, if you have the means to pick an area you would like to be an ambassador for, and go document your local malls. Whatever your medium, it doesn't matter, any and all documentation is necessary and vital in this day and age. Whether it be on Social Media, Flickr, Youtube, any platform gets it out there and preserves it for posterity. We can't paint this picture unless we all grab a brush...


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We utilize the value-for-value model here at RRR. Our product is free, and we're not asking you to pay for it. If you received value in any way from watching RRR, you can help us by donating, if you feel like it. Any little bit helps us to keep corporations and advertisers out of the decision making process. Your donation will keep us ad-free, and in turn, it will give us the opportunity to get to more far-flung locations to help tell this tale of retail instability.

This is a non-profit project and every penny will go back into the gas tank for future trips!

  / rawandrealretail  


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