[The Egg] (2025)

[The Egg] (2025)

Artist / Visuals. @liseok
Art Direction / Object Design. @shin_danbi_
Music. @jnskim

with @jumpman23

Styrofoam sculpture / W.4000 × D.400 × H.1650(mm) / 2min
Media Art with Projection Mapping (1 Beam Projector) and a Single Laser Beam

by LISEOK

A state of not-yet— but already, something has begun to take shape. “The Egg” encapsulates the primal will that emerges from instinct and sensation—before any defined form. Both solid and supple, this sculpture symbolizes a beginning, carrying within it the weight of existence and the spark of a dream. It is the power of envisioning a future scene, not yet arrived, but already imagined. From the courage to trust in unseen potential, movement begins. This work, created in collaboration with @jumpman23 , embodies the spirit of believing in oneself and stepping into the unknown. It reflects the brand’s core philosophy: the first step toward a new world. Artist Liseok delivers a message that resonates with Jordan’s ethos of challenge and possibility: that courage and imagination—rooted in one’s own instinct—are the true starting points of a new dream.

🎥 Film & Stills. @kkuk_kr

#NEWDREAMS #AJ3 #seoul