Customer Loyalty in the Fast Lane: Social, CX and What’s Next in eCommerce

In this episode of Australia Post Business Talks, we explore how two of Australia’s most dynamic retail brands are winning in a market defined by change. Hosted by Top 50 People in eCommerce Hall of Fame inductee Julie Mathers, Founder of Snuggle Hunny, this conversation dives into the CX, loyalty and digital strategies that are helping brands not just keep up but also lead.

You’ll hear from:

-Tara McKeon, Founder of Proud Poppy, on how building a community-first brand with a strong social presence has driven deep customer loyalty

-Matthew Horn, Group GM at Country Road Group, on how redesigning product pages and optimising the customer journey has increased conversion, AOV and long-term value

Together, they unpack:

-The customer behaviour shifts reshaping retail
-Why delivery experience is a make-or-break loyalty factor
-The biggest trends on the horizon - from social commerce to recommerce

If you're looking to create standout experiences that keep your customers coming back, this episode is full of actionable insights from leaders doing just that.

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Julie Mathers | Founder & CEO Snuggle Hunny
LinkedIn |   / julie-mathers  
Snuggle Hunny | https://snugglehunnykids.com.au/

Matthew Horn | Group GM, Country Road Group
LinkedIn |   / matthew-horn-92aba034  
Country Road Group | https://www.countryroadgroup.com.au/

Tara McKeon | Founder & CEO Proud Poppy
LinkedIn |   / tara-mckeon-788857216  
Proud Poppy | https://proudpoppyclothing.com.au/