Transforming Retail: How Harry Rosen’s Mach Architecture Led to an Award-Winning Digital Experience

Recorded at “Omniretail on the Water”, a commercetools and Orium (formerly Myplanet) sponsored event, this video highlights how Harry Rosen’s shift from a monolith to a MACH architecture enabled their current award-winning digital retail experience.

Tovi Heilbronn, Harry Rosen’s Director of Digital Product & Experience, walks through the brand’s transformation process, discussing the impact of composable commerce on their ability to keep pace with both business needs and customer expectations. Highlights of their move to MACH include:

An increase in feature development from 15% to 50%
A decrease in release cycles from 6-8 weeks to every 3 days
A 100% improvement in site conversions
A 300% growth in online orders
A 50% increase in unit price for online sales

Key Takeaways:

End the endless upgrade cycle with strong MACH foundations
Invest in tech with confidence and increase feature development while accelerating time to market
Seize opportunities as they arise to drive significant site conversion and order growth
Create unique digital offerings: Capture the omniretail audience with a true-to-brand experience

Learn more about our work with Harry Rosen here: https://orium.com/case-study-harryrosen

#ComposableCommerce #MACH #HarryRosen #Omnichannel #RetailTechnology