Spice Industry Secrets and Success mantras🌶️ | The Allrounder Show - 41| Ft. Deeksha, Sparsh Masala

In this episode, we sit down with Deeksha, the Managing Director of Sparsh Masala, to talk about her journey as a woman entrepreneur navigating India’s vibrant yet challenging spice industry. From understanding the essence of pure flavours to addressing the growing issue of adulteration in spices, Deeksha shares an honest look at what it takes to build trust in a competitive market.

We explore how she’s redefining the spice business with authenticity, innovation, and passion — while inspiring more women to step into leadership roles and create impact in traditional industries.

~
0:00 - Trailer and intro
2:38 - Why the Spice industry?
5:07 - Army kid struggles
7:45 - Sourcing spices..
8:53 - Visiting chilly auctions
9:50 - Wholesale spice acquisition and margins
11:34 - Non-veg vs Veg masala difference
13:55 - Ready to eat and future expansion
17:00 - Packaging and costs..
18:40 - Acquisition
20:30 - Spice market size
22:14 - Marketing a spice brand
24:25 - Sideling by bigger brands
27:33 - Quality assurance
31:02 - Marketing budget ..
33:57 - Bus Marketing and branding ..
36:42 - Serials and TV branding ..
37:25 - Supermarket branding and packet wise sales ..
39:35 - Foreign markets and ethylene oxide ..
42:50 - Karthika maasa effect on non-veg masala
43:55 - Sparsh USP products
46:00 - Making puliyogare the right way
47:19 - Sauce market
48:35 - Factory setup costs..
49:17 - Women entrepreneur loans and subsidies ..
51:20 - Cold storage
52:32 - Adulteration in spices..
55:50 - Saffron adulteration..
57:15 - Generating employment
58:40 - GenZ employees
1:01:57 - AI
1:03:04 - Retailer, Distributor incentives..
1:06:00 - Family business
1:12:10 - Being a woman in male dominated fields
1:16:27 - Motherhood and entrepreneurship
1:19:13 - New products
1:23:54 - Conclusion

~

Why The AllRounder show ?

We are content consultants who enjoy bringing our practical experience to entertain and educate people. Currently building 'ALLROUNDERS' - a dynamic show that celebrates the diversity of talent and interest, offering something for everyone. Whether it's entertainment, lifestyle, or trending topics, Allrounders is all about connecting with people across various walks of life in a way that's fresh, fun, and relatable.

As creators deeply rooted in Kannada culture, we are committed to producing content that resonates with local audiences, while also reaching a broader spectrum of viewers. We believe in the power of collaboration—whether with other content creators, brands, or organizations—to deliver meaningful, high-quality content that stands out. The goal is to bring the best of minds in one place and build groundbreaking content for the next gen

Currently, we are looking to collaborate with brands who share our vision of bringing the best of Kannada-English language content to the forefront. If you're interested in working together to create innovative, audience-centric content that amplifies your brand’s message, let's connect!

Email: [email protected]
Instagram:   / theallrounderrshow  
Allrounder Akshaya -   / allrounderakshaya  
Abhishek Savalagi -   / abhisheksavalagi