Embedded Finance Explained: How Companies Can Make 80% Revenue from Fintech

How do software companies make 80% of their revenue from financial products? This complete embedded finance guide reveals exactly how.

Companies like Shopify, Toast, and hundreds of others now generate most of their revenue from embedded finance - not their core software. In this comprehensive guide, I'll show you exactly how embedded finance works and how your company can implement it.

What You'll Learn:
✅ What embedded finance really is (and the 3 requirements most people miss)
✅ The 5 financial products you can embed: payments, banking, lending, investment & insurance
✅ How to build embedded finance products (Easy, Medium, Hard approaches)
✅ 4 proven ways companies make money from embedded finance
✅ The "magical customer value" formula that separates winners from failures
✅ Real examples from companies making millions through embedded finance

Perfect for:
SaaS founders looking to diversify revenue streams
Business owners wanting to add financial products
Entrepreneurs exploring new business models
Anyone curious about the fintech revolution

Timestamps:
0:00 - Introduction: Why companies are becoming banks
2:15 - What is embedded finance? (3 key requirements)
5:30 - The 5 financial products you can embed
9:45 - How to build embedded finance products
13:20 - 4 ways to make money from embedded finance
16:40 - How to create magical customer value
19:15 - Conclusion & next steps

👋 About Lars Markull:
I'm a fractional embedded finance expert helping non-financial brands understand, design, and launch financial products. I run a weekly newsletter, bi-weekly podcast, and have guided companies through both massive wins and expensive failures in embedded finance.

Free Resources:
📊 Get my free slide deck "How to Win in Embedded Finance": https://www.embeddedfinancereview.com...