The Truth About Authentic Branding and Living with Purpose Ft. Emily Paulsen

In this episode of Beyond Limits, Olivia chats with Emily Paulsen. Emily Paulsen is a brand expert and founder of Electric Collab, a psychology-driven studio helping leaders build brands that reflect their unique value. With 14 years in brand and marketing—from Abercrombie & Fitch and The Wendy’s Company to scrappy startups—she brings big-picture strategy to bold entrepreneurs. She’s also the host of The Curious Life of a Childfree Woman, a podcast about intentional, unconventional living. Emily and Liv get into a powerful conversation about the truth behind authentic branding and living with purpose.

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Key topics include:

🪞 Start by looking inward — because the most aligned brand decisions begin with self-trust, not external validation.
🎨 Your brand should feel like your truth — not just a curated aesthetic. Every detail—your colors, your message, your energy—should tell the story of who you really are.
🔁 Connection comes from consistency — not perfection. If you want people to trust you, your brand has to show up the same way you do.
🎯 Let your brand work for you — consistency over time is the key to building something that keeps showing up, even when you need rest.
🌱 Small intentional choices add up — you don’t have to overhaul everything at once. Living and branding with purpose starts in the everyday moments.
🔮 Your intuition is the strategy — even when it doesn’t make sense on paper, your gut often knows what your next move should be.
💡 You don’t need more clarity — you need the courage to trust yourself and build a life (and brand) that feels like home.


Links:


Electric Collab: https://www.electriccollab.com/

Emily's Personal Instagram:   / heyemilypaulsen  

Curious Life of a Childfree Woman Podcast: https://www.curiouslifeofachildfreewo...

Podcast Instagram:   / curiouslifeofachildfreewoman  

Join the FREE secret Podcast - Regulated: https://keepupwithliv.myflodesk.com/g...

Instagram:   / keepupwithliv  

Website: https://www.keepupwithliv.com/

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