Head of Chery SA Interview - New Cherys coming, how they came back and will Chery build cars in SA?

From humble beginnings, Chery is now a global player in the global automotive space, with over 88 000 employees and 10,000 people in R&D alone.

In this wide-ranging interview with Ciro De Siena and Tony Liu, the most senior figure in Chery South Africa, the two discuss Chery's past and future, how the company accelerated their R&D, the size of the company globally, bringing Jaecoo and Omoda to South Africa and companies return to South Africa as a proper subsidiary of Chery Global.

Chery had a difficult start in South Africa with a distributor who had no real affiliation to the brand and although the products were sold at an exceptionally low price point, the cars were inferior to what was available on the market at the time.

Fast forward just over a decade and Chery is now a top 10 brand in South Africa, offering vehicles that are a world apart from last offerings and vehicles that we at Cars.co.za rate very highly.

Ciro and Tony also discuss whether Chery will ever build cars in South Africa and the exciting arrival of the Tiggo 8 Pro PHEV plug-in hybrid, which has a truly exceptional claimed range.

Ciro also asks about Jaecoo pricing and while there are no details as yet available, Tony Liu does discuss where Jaecoo will fit into Chery's broader offering in South Africa.

0:00 - Intro
1:11 - Our new office
2:40 - Chery in South Africa
4:30 - History of Chery in SA
8:04 - Chery’s development progress
12:00 - Customer feedback
14:00 - Product changes
15:35 - Chery’s growth
17:00 - The bakkie market
21:10 - New energy strategy
27:00 - Development costs
29:40 - Job creation
37:00 - Hope for South Africa
39:00 - Omoda and Jaecoo
46:00 - Pricing

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