Ikigai and the Samurai Way Purpose Driven Leadership with Sarthak Mittal

What happens when legacy collapses and purpose takes its place?

In this powerful episode of The Samurai Way, Sarthak Mittal, multinational CEO, global branding strategist, TEDx speaker, and founder of Mittal Alliance, with operations across India, the United States, and the United Kingdom.

Sarthak shares his deeply personal journey of inheriting a once great family legacy that had fallen to ashes, and how discovering his Ikigai helped him rebuild not just a business, but a mission driven life. Inspired by his great grandfather’s story and his mother’s passion for art, Sarthak realized his calling was not only helping people find their passion, but turning that passion into a profession.

This conversation explores resilience through failure, rebuilding during COVID, youth empowerment, and why true leadership is never about “me” but about service, teamwork, and contribution. Sarthak also breaks down his proprietary Five Pillar Branding Framework, aligning branding with Japanese principles such as Bushido, Kaizen, Ikigai, and Ganbaru.

You will hear insights on:
Rebuilding legacy after collapse
Finding Ikigai through service and contribution
Youth empowerment and leadership development
The power of consistency over luck
Why branding is about trust, emotion, and integrity
How ancient wisdom applies to modern business

This episode is a reminder that success is built through purpose, discipline, and never giving up, no matter how long the path may take.

Connect with Sarthak Mittal
https://www.linkedin.com/in/ceosartha...
https://ceosarthak.com/