What is a "Customer Journey Map"?

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A good customer experience is required for any product to fully unleash its potential. So how do you know if your customer experience is on the right path? Gain a better understanding and deepen the insights on your target users with our collection of Customer Journey Maps. Use this essential visualization tool to learn from the good’s, identify the bad’s, ease user pain points, and continuously improve your offerings.

A typical customer journey map visualizes what your customer goes through from brand awareness to advocacy. The flows and arrows of a journey map can demonstrate how various business components work together to inspire customer decisions. In a table form, a customer journey map also monitors the needs, emotions, and barriers that trigger or prevent actions to meet business objectives.

Customer journey maps deepen your organization’s understanding of how users find and engage with your company. They’re used to pinpoint how your customers feel and which actions they take across critical touchpoints.

With a full story of the customer experience, you can improve features across sales, marketing, and product design. Identify pain points and improve the experience at those points. Simplify and clarify communication. Provide additional resources. Or even go as detailed as redesigning the look of a button.