Spotify Music Marketing EXPOSED | Shady Spotify Playlist Promotion

Spotify music marketing is incredibly important for the success of a song in 2020, but there are a TON of shady Spotify playlist promotion companies promising great results. Should you hire a Spotify promotion company to get your music on playlists? Are playlists even a good method of music marketing? In this video i'll show you the shady world of Spotify playlist marketing.

In 2019 I spent thousands of dollars testing out playlist promotion companies, and thousands of dollars in direct music marketing through Facebook and Instagram Ads. I also reached out to many playlist owners directly, and through this I learned a lot. Many playlist owners will directly ask for bribes to place your music, and through basic research I saw that many of these playlists were likely using bots to inflate their numbers.

Even the legitimate playlist companies that got me on good playlists with seemingly entirely organic traffic still didn't perform as well in terms of engagement compared to Facebook and Instagram ads. Spotify wants to see engagement, and they want to see traffic coming from OFF platform to Spotify more than they want to see streams created on the platform.

Due to all of this for the most part i'm stopping all Spotify playlist promotion in 2020. The risk is just too high dealing with these companies, because you never know how they built their following, and the engagement is often hit-or-miss anyways. If you use ads you can directly target people again and again, and understand your audience.

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