Why Views on YouTube are not enough! | TCP #23 w/ Abhinav Roy aka

Founder content ≠ personal branding. it’s positioning.

Abhinav Roy has quietly helped some of India's sharpest founders find their voice online at ‪@AgriTalkbyAbhinavRoy‬ .
In this episode, he breaks down everything from crafting trust-first content to why “value” is the most misunderstood word in the game.

We cover:
Why most founders don’t get content (and what to fix)
Why reach ≠ trust (and how to build both)
How Abhinav builds content that converts
The real work behind helping founders sound like themselves
Writing, POVs, and why messaging is king
Why copying western creators won’t work in India
How to play the long game in founder-led content

If you work with founders, build founder brands, or are one — this one’s for you.

Chapters:
00:00 – Intro
02:20 – Abhinav Roy on Starting in the Content Game
06:30 – How Abhinav Thinks About Building an Audience Today
10:52 – Abhinav Roy Breaks Down the “Value” Content Myth
15:06 – Why Abhinav Says Most Founders Don’t Get Content
19:28 – Abhinav on Building for Trust, Not Just Reach
23:43 – The Way Abhinav Structures Content That Converts
28:07 – Abhinav Roy on Messaging, Positioning & POVs
32:40 – How Abhinav Helps Founders Sound Like Themselves
37:05 – Abhinav’s Take on What Works Across Platforms
41:36 – Why Abhinav Doubled Down on Writing in 2024
46:08 – Abhinav’s Advice for Anyone Starting from Zero
51:04 – Abhinav Roy on Building Content with Zero Founder Input
56:15 – Why Abhinav Says You Can’t Copy Western Creators
1:00:40 – Abhinav Roy on Playing the Long Game in India
1:04:50 – Final Thoughts: Abhinav on Consistency Over Virality

check us out on socials:
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Subash's Twitter: https://x.com/Subashkp3

Aadil's Linkedin:   / aadilverma  
Aadil's YouTube:    / gyaancentral  
Aadil's: Twitter: https://x.com/aadilrverma
Aadil's Instagram:   / gyaan_central  

Reach us at - [email protected]

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