The Green Lie: Branding Tricks That Mislead Consumers

#greenwashing #branding #corporation

In this video, we go over big companies that misled consumers into thinking they were sustainable brands through greenwashing and why this is important. Companies we cover are H&M, Coca Cola, BP, Starbucks, and Nestle. We also cover truly sustainable brands (Patagonia, Blueland, Allbirds, Ethique) if you're looking for more eco friendly choices.


Timestamps
0:00 What is greenwashing?
1:06 Big brands that greenwash
4:00 Why does this matter?
5:23 Brands that practice sustainability
7:08 How to spot a sustainable brand

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