Episode 5 - JAMPRO Connect: Business and Opportunities
Автор: Jamaica Promotions Corporation
Загружено: 2025-04-30
Просмотров: 57
Episode 5 of the JAMPRO Connect Radio Series features Shanique Edwards, Acting Manager of Agribusiness Exports at JAMPRO, with a sharp take on why innovation is non-negotiable for Jamaica’s food and beverage sector.
She breaks down what “innovation” really means for agribusiness—not flashy ideas, but practical tweaks like smarter packaging, seasonal flavours, brand mashups, and better product messaging. Shanique also highlights the need to understand evolving consumer preferences, especially the role women play in food purchasing decisions across Jamaica and the diaspora.
If you’re producing for export, Shanique’s message is clear: innovate, do your research, and communicate your brand’s difference—or risk being left off the shelf.
#JAMPROConnect #AgribusinessInnovation #JamaicanExports #FoodAndBeverage #SmartFarming #AgriProcessing #ProductDevelopment #ExportReadiness #MarketResearch #PackagingDesign #DiasporaMarkets #DoBusinessJamaica
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