Benchmarking: Learn How to Stay Ahead of the Competition 🚀📈
Автор: questus marketing knowledge
Загружено: 2024-06-26
Просмотров: 312
Hello! It’s time for another marketing lesson on the questus channel. In this one, we’ll tackle the topic of benchmarking, a method of comparing our activities to those of other companies. In today's video you will learn:
➡️ What is benchmarking and why should we include it in the micro environment analysis?
➡️ What types of benchmarking can we distinguish?
➡️ Why is it worth to combine different benchmarking methods?
Let’s begin!
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Scenario: Michał Moneta
Editing: Karalina Kakashynskaya
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska
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00:00 Introduction
00:37 The procedure of benchmarking
01:03 Types of benchmarking
03:19 Summary
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webpage: www.questus.pl
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