Assam Entrepreneur Becomes Jio Hotstar Sensation

Sustainable Story of Ezzar Collective Makes National Headlines

In a proud moment for the Northeast, Barsha Sharma, owner of Ezaar Collective LLP, has been featured on Jio Hotstar in a nationally broadcasted startup tale, which drew much-needed media attention to a homegrown product dedicated to handcrafted innovation and sustainability.

The segment, part of a show on entrepreneurship sponsored by Britannia, not only gave voice to an emerging woman entrepreneur but also highlighted a distinctive business model based on upcycling and eco-friendly living. For Barsha, being chosen as the sole entrepreneur from Assam among lakhs of applicants across the country has been a humbling and life-changing experience.

Barsha started off in the course of her one-on-one interview with Business Northeast (BNE). "It's a great honour to be showcased on such a grand platform as JioHotstar. Our startup, which started off in a humble home studio, is now being recognized at the national level, and I feel this visibility will take us to audiences way beyond Assam."

The choosing process was very competitive. It is said by Barsha that the competition was flooded with lakhs of online applications from start-ups from India. After shortlisting through stringent screening, merely a few applicants were chosen and Ezaar Collective was the only one that made it, representing Assam.

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"It gave us a better organization of our business," she said. "We knew we had to pitch perfectly. It wasn't about getting picked, but bringing our work forward in the correct way to a national market."
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